Privacy Policy – 77pk Platform

1. Introduction

77pk ("the Platform", "we", "us", "our") is committed to protecting the personal information of its users. This Privacy Policy describes how 77pk collects, processes, stores, and protects personal data obtained from users ("you", "your") of the 77pk platform, including through the website at https://77pk.org, account registration, gameplay, and customer support interactions. This policy is to be read alongside the 77pk Terms & Conditions.

2. Data We Collect

2.1 Registration and Identity Data: When you create a 77pk account, we collect your full name, date of birth, gender, residential address, email address, Pakistani mobile number, and National Identity Card (CNIC) number or image for KYC verification purposes.

2.2 Financial Data: We collect details of the payment methods you use to deposit and withdraw funds on 77pk, including mobile wallet identifiers (JazzCash or Easypaisa account numbers), bank account references (HBL, UBL, Meezan Bank, Bank Alfalah), and transaction histories. We do not store full card numbers or banking passwords.

2.3 Gameplay and Betting Data: We maintain records of your casino game play, sports bets placed (including cricket and PSL markets), bet amounts, outcomes, and bonus activity. This data is used for account management, dispute resolution, and responsible gaming monitoring.

2.4 Technical and Device Data: When you access 77pk, we automatically collect your IP address, device type and operating system, browser type and version, approximate geographic location derived from IP, and session timestamps. This data supports platform security, fraud prevention, and service improvement.

2.5 Communications Data: If you contact 77pk support via email or live chat, we retain records of those communications including the content of messages, attachments, and timestamps.

2.6 Cookies and Tracking Data: 77pk uses cookies and similar tracking technologies as described in Section 7 of this policy.

3. Legal Basis for Processing

77pk processes your personal data on the following legal bases:

• Contractual necessity: Processing required to provide you with the 77pk platform, manage your account, process deposits and withdrawals, and resolve disputes.
• Legal obligation: Processing required to comply with anti-money laundering (AML) obligations, age verification requirements, and responses to lawful regulatory or law-enforcement requests.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and service improvement where these interests are not overridden by your rights.
• Consent: Processing for marketing communications, where you have provided affirmative consent. You may withdraw consent at any time.

4. How We Use Your Data

77pk uses your personal data for the following purposes:

• Creating and managing your 77pk account and verifying your identity;
• Processing deposits, withdrawals, and bonus applications in PKR;
• Providing customer support and resolving disputes;
• Fulfilling responsible gaming obligations including age verification, monitoring for problem gambling indicators, and administering self-exclusion requests;
• Detecting and preventing fraud, account abuse, bonus exploitation, and money laundering;
• Complying with applicable anti-money laundering, counter-terrorism financing, and identity verification regulations;
• Sending transactional notifications about your account activity, deposits, withdrawals, and security events;
• Sending marketing communications about 77pk bonuses, promotions, and new products where you have consented or where a legitimate interest applies;
• Analysing aggregated, anonymised usage data to improve the 77pk platform, game selection, and user experience.

5. Data Sharing and Disclosure

5.1 77pk does not sell, rent, or trade your personal data to third parties for their own commercial purposes.

5.2 We share your data with the following categories of third parties only where necessary:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and USDT processors receive the minimum data required to process your transactions.
• Game providers: Licensed game studios (including PG Soft, JILI, Pragmatic Play, and others) receive a pseudonymous player identifier and session data to deliver games and resolve technical disputes.
• KYC and identity verification services: Third-party providers who assist with document verification and age confirmation may receive copies of your identity documents under strict data processing agreements.
• Regulatory and law-enforcement bodies: We will disclose personal data in response to valid legal requests from competent authorities, including in connection with AML and counter-terrorism financing obligations.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of 77pk's business, user data may be transferred to the acquiring entity, subject to equivalent privacy protections.

6. Data Retention

77pk retains your personal data for as long as your account is active and for a period thereafter as required by applicable legal and regulatory obligations. Identity and financial records are typically retained for a minimum of five years following account closure, in compliance with AML record-keeping requirements. Gameplay data is retained for a minimum of two years for dispute resolution purposes. You may request deletion of data not subject to mandatory retention by contacting [email protected].

7. Cookies and Tracking Technologies

7.1 77pk uses the following categories of cookies:

• Strictly necessary cookies: Required for the platform to function, including session management, login state, and security tokens. These cannot be disabled.
• Analytical cookies: Used to understand how users navigate 77pk, which games are most popular, and where technical errors occur. Data is aggregated and anonymised where possible.
• Preference cookies: Store your language and interface preferences to improve your experience on return visits.

7.2 77pk does not use third-party advertising or retargeting cookies. You may manage or disable non-essential cookies through your browser settings. Note that disabling strictly necessary cookies will impair platform functionality.

8. Data Security

77pk implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls limiting data access to authorised personnel, and regular security reviews. No system can guarantee absolute security, and you are responsible for maintaining the security of your 77pk login credentials.

9. Your Rights

Subject to applicable law and the specific nature of the data involved, you have the following rights in relation to your personal data held by 77pk:

• Right of access: Request a copy of the personal data 77pk holds about you;
• Right to rectification: Request correction of inaccurate or incomplete personal data;
• Right to erasure: Request deletion of personal data that is no longer necessary or where consent has been withdrawn, subject to legal retention obligations;
• Right to restrict processing: Request that processing of your data be limited in certain circumstances;
• Right to object: Object to processing based on legitimate interests, including direct marketing;
• Right to withdraw consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the 77pk support team at [email protected]. We will respond to verified requests within 30 days.

10. Children and Age Restriction

77pk is strictly an 18+ platform. We do not knowingly collect personal data from persons under 18 years of age. If you believe that a person under 18 has registered a 77pk account, please notify us immediately at [email protected]. Any account found to belong to an underage user will be closed immediately and all associated data will be handled in accordance with this policy.

11. Changes to This Privacy Policy

77pk may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or platform functionality. Material changes will be communicated to registered users via email to the address on file or via an in-platform notification. The current version of this policy will always be accessible at https://77pk.org/privacy-policy. Continued use of the platform following the publication of a revised policy constitutes acceptance of the updated terms.

12. Contact and Data Enquiries

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 77pk, please contact the support team. Email: [email protected] (plain text — not a clickable link). Our team is available 24 hours a day, 7 days a week. For responsible gaming requests including self-exclusion, please visit the Responsible Gaming page.